Los Angeles based Social commerce startup Flip is leveraging real customer reviews to improve the “creator” communities customer experience. This week they closed a $28 million Series A led by Streamlined Ventures.

Flip was founded by Nooruldeen Agha, when he realized that that the traditional vision of e-commerce was broken. The traditional path to purchase was fragmented which required customers to start on social media, then transfer to video only to concluded on yet another site to make a purchase.

Flip brings all of these experiences together into one app. Read more about Flip and the future of e-commerce here.

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